Chapter 358
“I’ve called everyone here today to discuss something important. At this point, we have a complete team, but we need to create a brand impact if we want to launch our new product.” Kevin handed me a set of documents and spread our blueprints on the table. I took the materials and carefully flipped through them, eager to see where our conversation would lead. Having a vast brand impact was the goal of every designer and brand founder. It represented not only market recognition but also the validation of our work and the hard efforts of the team. “Exactly. Creating brand impact is the next crucial step for us.” I looked up at my team. Every face was focused and showed anticipation.
“We need to develop a comprehensive marketing strategy that makes ‘Glimpse of Dawn’ more than just a collection. It needs to be an emotional appeal and a cultural symbol.”
Gabrielle picked up from where I left off, and her excitement was evident. “We can start with social media and use stunning visuals and meaningful stories to highlight the essence behind each piece. This way, we can connect with consumers who resonate with our brand. “Plus, we can partner with fashion bloggers and KOLS to give us more exposure.”
Kevin nodded in agreement and added his thoughts. “Other than online promotion, offline events also play a key role.
“We can organize themed exhibitions or fashion shows to give consumers an immersive experience so that they feel the warmth and hope the ‘Glimpse of Dawn’ collection represents.”
As I listened to their ideas, I felt a growing surge of motivation within me. My phone buzzed with a new notification, and I was bubbling with excitement after reading the contents.
“The upcoming design competition is bringing in new judges, and there’s an incredible opportunity-the top three winners will be invited to a fashion gala. “So if we could create a standout piece for the gala, it could significantly boost our brand’s future.”
The news hit us like an ignited spark. I quickly composed myself to share the exciting update with the team. “I think we should use this competition as a stage to introduce our brand.
“We can lay the groundwork with the collection and officially introduce the brand afterward.”
I had a sketch for the finals, but it felt a bit raw. So I brought it out for everyone to review. “Please give me your honest opinions so I can refine it further.”
As they gathered around, their eyes were glued to the sketches in my hand. Those weren’t just sheets of paper but the embodiment of our collective dream and dedication.
On the design pages, the theme of ‘Glimpse of Dawn’ was integrated into every line and detail. It felt as if we could feel the warmth and hope of the rising sun from the paper. “Wow, this design is amazing!” Gabrielle was the first to speak. Her eyes shone with appreciation and approval.
“The color scheme is fresh and sophisticated, and each piece tells a story. It’s captivating at first glance.”
Kevin nodded in agreement. He gently traced the edges of the sketch with his fingers as if to feel its warmth.
“The concept is clear, and you’ve blended current market trends with our brand’s identity perfectly. But I think we could go for something bolder with the materials. “Perhaps we could consider using innovative fabrics or technology to make the design stand out more.”