Chapter 351
“We both understand that building fame isn’t something that’s achieved overnight; it requires time and a collection of works. I have a few initial ideas for the issues you mentioned,” I began.
“First, we can start with a ‘Minimalist Beauty’ approach. We can attract a core group of loyal fans by leveraging social media and targeted marketing.
“With my design concept and your marketing expertise, we can collaborate on limited editions or concept collections to ensure that each piece tells a story and a unique character. That makes it more likely to gain attention.
“And to address doubts about your designs or if they aren’t receiving enough attention, we can adopt a ‘Content Rules’ strategy. Each piece can go beyond fashion to convey a culture or an attitude through high-quality photography, detailed branding, and models who can embody the brand’s essence.
“We can invite influential fashion bloggers or KOLS to wear and promote our designs, thus expanding the brand’s influence through their reach.
“Plus, innovation and collaboration are key. We can explore cross-industry collaborations with artists, musicians, or other brands to spark fresh ideas through the fusion of different fields. Such partnerships can boost brand exposure and enrich our product line to satisfy a broader range of customers.
“Lastly, I want to emphasize that we should maintain sensitivity toward market trends and respect for our consumers.
“By regularly gathering user feedback, we can continuously optimize product design and service experience to ensure our brand keeps growing and foster a deep emotional connection with our consumers.”
Kevin analyzed the current situation as his eyes shone with admiration.
“You’re absolutely right,” he said. “We shouldn’t be confined by the challenges we face and should actively seek solutions and embrace innovation. I’m confident that as long as we work together, there’s nothing we can’t overcome.”
We exchanged a smile, and the mutual trust and understanding between us seemed to soften the night. Only by being sincere could we bring our partnership to new heights and help us succeed.
It was getting late, so we soon returned to our rooms. We received new notifications the next day.
The next round of competition had been delayed due to previous issues, and the judging panel had been changed after some reshuffling.
Ethan didn’t reappear after I’d made my stance clear. The remaining 25 of us standing on stage were now set to compete for ten spots in the semi-finals.
“You all are outstanding designers, but we’ll just select ten people to advance. Today’s theme is to design a piece that can be sold quickly.”
As soon as the host finished speaking, murmurs broke out among the audience. Designing a piece that could be sold quickly required not just design skills but also a sharp understanding of the market and consumer psychology.
I glanced at Gabrielle, whose eyes sparkled with the thrill of the challenge. We exchanged a knowing smile and needed no words to communicate our mutual understanding.
This theme was a test and the perfect opportunity to showcase the results of our teamwork.
I whispered to Gabrielle, “The first thing to consider when designing a piece that can sell quickly is its practicality and trendiness.
“We should design something that aligns with current fashion trends yet can easily be styled for everyday wear.”
Chapter 352
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